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Sweet Spot is a product of Kaufman Communications'
publishing division. It was created by Charles Kaufman in 1992, when a significant
part of the business consisted of target market publications. He has been interviewed as a leading observer of the sports memorabilia industry for articles in the Boston Globe, the Chicago Sun-Times, The Dallas Morning News and other newspapers and featured on Forbes.com. Mr. Kaufman founded his communications business in 1989 to help a variety of clients
with a multitude of media and marketing needs, including
* Business Development Strategies
* Media Relations
* Sports Marketing
* Cross-promotions, corporate sponsorships
* Target-market Publications
* Advertising
* Design and Other Creative Services
Kaufman Communications has served numerous national clients, among them, First Union Small Business Capital (formerly The Money Store Commercial Lending Division),
Sony Corporation of America, AMS Production Group, Sprint PCS, the Motorola
Marathon, Supercuts, HealthTronics, Jenkens & Gilchrist, P.C., The Muskin Company, Transwestern and Collier's International.
Mr. Kaufman received his masters degree in journalism in 1976 from the
Medill School of Journalism at Northwestern University; and his
bachelors degree from The University of Texas at Austin. He also
studied economics at City of London Polytechnic. He served
as Business Editor and Assistant Marketing Services Director
for the Austin American-Statesman after working as an editor
and columnist at the Pulitzer Prize-winning Arkansas Gazette. Kaufman also has written for a range of publications, from The New York Post's SportsWeek magazine and The National Pastime, published by the Society of American Baseball Research, to the Texas Bar Journal. He currently is on the faculty of Texas State University.
Kaufman Communications began with the confidence of providing
media consulting and words that work.
That mission continues today.
He also is on the faculty at Texas State University's School of Journalism and Mass Communication and co-author of "Engaging Public Relations: A Creative Planning Approach" published by Kendall-Hunt.
Kaufman Communications
P.O. Box 26035
Austin, Texas 78755
(512) 708-1999
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