Feb/March, 2010 -- Back in late August, Upper Deck blogger Adam Gellman couldn't have known about Tiger Woods' off-the-course games when he wrote: "There's no way your investment will decrease in value, even if he were to retire to tomorrow."

No way? Well, way. For now anyway. Not only is Eldrick "Tiger" Woods in the perpetual deep rough, collectors who covet his signature can get it at reduced prices. With Tiger's sponsors shedding him like a dog's coal in the summertime, autograph dealers are capitalizing on Tiger's sinking popularity through discounted products. The signed, fist-pumping Tiger Woods image, signed through Upper Deck and retailing for $1,396.50, dropped less than 10 percent or so to $1,312.50. Another such photo, less ornately framed, goes for $1,080, down from $1,284. Prices on unsigned, framed items are getting slashed up to 50 percent, with prices a bit higher than the cost of the framing.

Hollywood Collectibles announced a "secret sale" on its Tiger Woods memorabilia. The one-day-only sale took place Dec. 14, with all Tiger Woods memorabilia 15 percent off. With several endorsements dropping, some financial analysts say the effect of such moves, including stock prices, translate into losses of $12 billion.

Meanwhile, Woods is reportedly working on controlling his sexual obsession in a Hattiesburg, Miss., rehab facility. While auction bidders have viewed Woods-signed items with indifference, other fans remain loyal. A blogger from across the pond wrote: "If you still fancy the man (and I honestly don't see any reason why not, after all he remains a great sportsman), It'll be a wonderful opportunity to get a piece of his handwriting for an affordable sum of money."

Readers will find more about this topic in the February/March 2010 issue of Sweet Spot. Subscribe today!